- The Business of Delivery
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- š§ Scaling Delivery @Startups (No š Launchpad Required!)
š§ Scaling Delivery @Startups (No š Launchpad Required!)
Stretch delivery from scrappy sprints to structured systemsāwithout sacrificing family time or sanity.
issue #9 | date: 06/25/2025
Editors Note
Scaling delivery in startups and raising a toddler at the same time taught me two truths: (1) systems matter, and (2) empathy matters more. One day, while juggling sprint planning with a relentless amount of calls pertaining to critical care for my dad, I realized solid process = fewer surprises, but people-first = enduring trust.
Todayās issue includes:
š Real roles in scaling teams hiring now
š¤ Ticket triage automations you can implement today
š¤ A real delivery leaderās POV at one of the best companies in the world
š² Fresh influencers, gear, podcasts, blogs for working parents
š Data-backed strategies on scaling delivery without burnout
A million thanks for your support,
Phedra Arthur Iruke
Editor in Chief
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Featured Job Listings
š Top Picks of the Week (Hand-Picked, High-Impact Roles)
Role: Director, Project Delivery
Company: Avalere Health
Location: Remote ā USAāÆ|āÆLeadership
Why itās great: Own delivery operations at a health analytics firmāalign stakeholders and influence outcomes at scale.
Apply here: Job Link
Recruiter Contact: Anne Reese-Ternay
Role: VP of Field Service & Implementation
Company: Daniels Health
Location: Remote ā USAāÆ|āÆLeadership
Why itās great: Oversee field service delivery in healthcare with strategic and high-impact work.
Apply here: Job Link
Recruiter Contact: Sydnee Hogan
Role: Director, Implementation
Company: Olo
Location: RemoteāÆāāÆUSAāÆ|āÆLeadership
Why it's great: Lead complex SaaS and MarTech integrationsābuild change-management processes, drive implementation centers of excellence, and partner with Product and Engineering.
Apply here: Job Link
Recruiter Contact: Hannah Lawrence
Role: Chief Program Officer
Company: Climate Power
Location: RemoteāÆāāÆUSAāÆ|āÆLeadership
Why it's great: Shape and oversee national climate-advocacy programsāstrategic leadership, multi-team coordination, and high-impact execution at scale.
Apply here: Job Link
š IC & Manager Roles
Role | Company | Location | Type | Apply |
---|
Technical Program Manager (Data & AI) | Aledade | Bethesda, MD | Remote |
Senior Technical Program Manager (DevOps) | Aledade | Bethesda, MD | Remote |
Technical Program Manager | Solar Landscape | Ashbury Park, NJ | Remote |
Project Implementation Manager | CDC Foundation | Washington, DC | Remote |
Senior Implementation Manager | Ethena | New York, NY | Remote |
Product Operations Coordinator | FiscalNote | Washington, DC | Remote |
Service Delivery Manager | Avertium | Phoenix, AZ | Remote |
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Bots Take the Wheel
š¤ Ticket Triage Automation for Busy PMs
1. Auto-Classification (Jira ā Slack)
Automatically categorize new Jira issues and route them to the appropriate queue or Slack channel.
Trigger: Issue is created in Jira
Conditions:
If the issue summary contains keywords such as
"error"
,"bug"
, or"crash"
ā classify as BugElse ā classify as Feature Request
Actions:
If Bug ā
Add label:
Bug
Move to:
Bug Triage
queue (custom Jira board or swimlane)Send summary + link to Slack channel
#triage-bugs
If Feature Request ā
Add label:
Feature Request
Send summary + link to Slack channel
#product-ops
Tools: Jira Automation ā Slack Webhook integration
2. SLA Escalation Workflow (ServiceNow or Asana ā Slack + Email)
Ensure no ticket remains unassigned beyond SLA timeframes.
Trigger: Ticket remains unassigned for more than 12 hours
Conditions:
Ticket
Status
=Open
Assignee
=null
orunassigned
Actions:
Add label/tag:
Escalation
Send message to Slack channel
#ops-leads
with ticket link and escalation contextEmail the relevant manager or team lead with ticket details
Tools:
ServiceNow: Flow Designer + Slack integration
Asana: Rule-based automations + Zapier or Make + Gmail/Outlook integration
3. Blocked Ticket Alert (Trello ā Slack + Confluence)
Track and notify stakeholders when work is blocked.
Trigger: Trello card is moved to the āBlockedā column
Conditions: N/A
Actions:
Post to Slack channel
#triage-notify
with:Card title
Link to card
Reason for block (pulled from custom field or comment)
Automatically create a Confluence stub page using the Trello card name as the page title. Include:
Card details
Block reason
Stakeholder fields (optional)
Tools:
Trello: Butler Automation
Slack: Incoming Webhook
Confluence: REST API via Zapier or custom script
š Optional Enhancements:
Add sentiment analysis to classify tickets with emotional language (e.g. āfrustratedā ā escalate to CX lead).
Use OpenAI or Claude API to summarize lengthy tickets or Slack threads before posting to triage channels.
Create a weekly report summarizing:
Number of escalations
Average time to assignment
Most common block reasons
Visionary Voices
š Melanie Perkins, CEO of Canva

When we talk about scaling delivery, few leaders walk the walk like Melanie Perkins. As co-founder and CEO of Canva, sheās helped guide the company from a scrappy startup into a global design powerhouseāwith thousands of employees, international reach, and a pace that rivals Big Tech.
Why she matters:
Perkins didnāt just scale teamsāshe scaled trust. While some organizations bog down in process, Canva has emphasized people-first systems and transparent operations. Teams are empowered with high autonomy and clear ownership of outcomes, fostering a delivery culture built on accountability and speed.
What she brings:
Distributed Delivery Teams: While Canva doesnāt publicly refer to "pods," their product and engineering teams operate in a distributed, cross-functional model with a strong emphasis on team autonomy and impact.
Transparent Capacity Practices: Canva shares engineering practices that prioritize visibilityāsuch as open retros, clear velocity tracking, and organization-wide collaboration tools.
Wellbeing as a Delivery Enabler: From recharge days to flexible work hours, Canva makes mental health a priority, reinforcing that sustainable delivery starts with healthy, trusted teams.
š£ļø āWe didnāt want any arbitrary rules or autocratic powers. We especially didnāt want anyone waiting around for others to give āpermissionā or to have to earn a promotion before they took on new responsibilities. We wanted everyone at Canva to be the master of their own destinyā¦ā
ā Melanie Perkins, CEO of Canva
Start here:
š§ Listen: How I Built This ā Melanieās episode or The Secret Power of Onboarding.
š Read: Her take on scaling with global alignment in Fast Company
Your action:
This week, audit your visibility. What does your team see about delivery pace, blockers, and wins? Set up a simple dashboardāburn-down charts, workload distribution, capacity tagsāand share it with the full team. More visibility = more ownership.

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⨠Weekly Recommendations
@thejessicablack on Tiktok ā āStrategic Project Management Career Adviceā ā crisp career growth tips for PMs through bite-size videos
Portable whiteboard ā plan sprints from kitchen tables š
Donāt be a bottleneck.
A real story and tactics from a PM family applying delivery frameworks to parenting.
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Professional Development
š Scaling Delivery in StartāUps
Scaling delivery isnāt wishful thinking. itās disciplined engineering. The 2024 Atlassian State of DevOps report shows that startups growing from 10 to 50 engineers experience ~25% slower cycle times due to communication overhead. Here's how to scale smarter:
Visualize Flow:
Use Kanban boards + WIP limitsāsee bottlenecks as they appear.Standardize Handoffs:
Implement templates for triage & review; reduce context-switching by 15%.Data-Led Velocity:
Monitor cycle time and velocity together; hire when velocity dips >20%.Automate Triage:
Save ~2āÆhrs/week by auto-assigning, tagging, and alerting on tickets.Team Size Thresholds:
Around 25ā30 people, velocity dropsāstart squad splits and PM hires proactively.OKR Alignment:
Track deliverables alongside business outcomes; use dashboards for transparency.Embed Empathy:
Build systems that respect life outside workāe.g., capacity swaps, flexible standups.
TL;DR:
Apply visible process, smart transitions, data-driven decisions, targeted automations, and empathy-first leadership to scale delivery without breaking the team.
š¤ Support the Community
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How I can Help
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Until next time,
The Business of Delivery
Quiet moves. Bold Careers.
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